Chanel and Louis Vuitton Named Top Brands on Social Media

Other Brands

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In the bustling digital era, fashion brands are fighting to earn a spot on the top of the social media ladder. As consumers become more attached to their screens, brands are making it a bigger priority to establish themselves on platforms like Facebook, Twitter, and Instagram (read: Top 10 Most Digitally Savvy Brands)
So, who is truly a leader in the social media world?

According to WWD, Insightpool, a marketing platform that gathers social data, observed the profiles of top fashion brands from January 2017 to April 2017 in an attempt to learn more about the online fashion landscape. Insightpool tracked the overall audience engagement of these brands through keywords, comments, and tags.

The study concluded that Chanel, Louis Vuitton, and Christian Siriano are the top three social media leaders in the digital world at the moment. In terms of followers, here’s what the numbers show us:

  • Chanel – 20.1 million Instagram followers and 12.8 million Twitter followers
  • Louis Vuitton – 16.1 million Instagram followers and 6.11 million Twitter followers
  • Christian Siriano – 643,000 Instagram followers and 372,000 Twitter followers

While this hierarchy interesting, it’s not all about numbers. Gaining more followers can help companies raise brand awareness and inform consumers about new products or trends. Most consumers these days make big shopping decisions from the content they see on social media and general web searches. (Read: Handbag Shopping – Does More Browsing Increase Satisfaction)

If you’re curious, here’s the top 10 list from Insightpool:

Insightpool Top 10 Fashion Brands

  1. Chanel
  2. Louis Vuitton
  3. Christian Siriano
  4. Puma
  5. Forever 21
  6. Marc Jacobs
  7. Adidas
  8. Victoria’s Secret
  9. H&M
  10. Nike

Are you surprised by the results? Let us know your thoughts on BopTalk.

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Chanel Saint Tropez, France.

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Tag: Chanel Louis Vuitton

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From Goyard to Kate Spade—Here Are the Best Designer Beach Bags At Every Budget

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OVER THE TOP EXPENSIVE TO ADORABLE AND AFFORDABLE, WE’VE GOT SOMETHING FOR EVERYONE

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The Many Bags of Celebrities at the 2017 Cannes Film Festival

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IF YOU LIKE SUPERMODELS, ACTRESSES, PICTURESQUE LUXURY VACATIONS AND DESIGNER BAGS, WELL: WE’RE ABOUT TO MAKE YOUR DAY

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The Bags We Think Some of Our Favorite TV Moms Would Carry

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FROM JESSICA HUANG TO MADELINE MARTHA MACKENZIE, WE IMAGINE THE HANDBAG CHOICES OF A HANDFUL OF OUR FAVORITE FICTIONAL MATRIARCHS

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Gucci: Kid’s Concept Store Now Open At MBS

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IMAGES: GUCCI

Move over, Disneyland. Gucci’s first standalone store in Southeast Asia just for the little ones has just opened at Marina Bay Sands and it looks set to be any kid’s (or adults who refuses to grow up) dream fantasy come true. Styled entirely just like the stores for the grown-ups, this one for children is  described as the Italian luxury house’s take on the Gucci universe through the eyes of a child. In other words, expect gorgeous graphic interiors that looks like a giant playroom filled with the most eclectic pieces of furniture.

Stocking everything you’ll ever need for baby all the way to teenagers, this is the place to hit if you want to have little Josh or Sophie looking like mini-mes living the #guccilyfe, from cotton sleep suits to polo tees and even tiny blazers for the boys to baby dresses, cotton tees and even embroidered tulle skirts for the girls.

IMAGE: GUCCI

There are tiny bags, there are the cutest shoes, there’s even an irresistible selection of baby blankets and throws in the most beautiful of Gucci prints that no adult will be able to resist. Trust me. Located at the far end of Marina Bay Sands above the skating ring, there’s nothing to not love about this adorable little store, whether you’re a kid or a kid at heart.

Tag: Gucci

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Mark Cross x HVN Rattan Shoulder

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IMAGE: MARK CROSS

The brand’s Mark Cross and it claims to be America’s first luxury leather goods brand. Which, depending on which side of the fence you’re on, is something you’ll either agree with, or have a trio of question marks in a row. Still, today’s post isn’t about debating on its claims, but rather, this cute little number simply known as the Rattan Shoulder.

Made in Italy, featuring pebble grained leather on a woven rattan body with cotton twill that’s part of the lining, there’s just something about it that oozes summery picnic vibes, a small adorable bag that just makes you want to carry it as you have some fun in the sun.

Big enough for your bare essentials (no, that 1 litre water bottle you carry to yoga is not an essential), think small wallet, one or two lippies, a pair of shades and you’re good to go. Measuring some 25 cm by 18 cm, use the bag with or without its removable sling or just carry it via its leather top handle.

Available at Club 21 over at Four Seasons, as well as a number of online stockists such as NAP where it’s retailing for GBP1545, know that this is going to be a trend. Still not convinced? Have you seen Prada’s rendition of a rattan basket bag, or Loewe’s Joyce in raffia?

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