Alexa Chung Is The New AG Jeans Brand Ambassador

Fashion

Alexa Chung is back for another round at AG Jeans, and this time she won’t be leaving the scene any time soon. It girl Alexa has, in fact, replaced Daria Werbowy as AG brand ambassador, and will be featured in the label’s campaign for fall 2016. Werbowy’s collaboration with AG Jeans lasted for a grand total of four seasons, and the leggy model undeniably won the hearts of many AG fans. It won’t, however, be a too painful departure for Werbowy, since as soon as the brand revealed Alexa Chung’s one-year contract an incredible number of people literally breathed a massive sigh of relief.

Alexa Chung Is The New AG Jeans Brand Ambassador

Founded in 2000, the California-based label has always aimed at becoming a top-notch quality brand for denim clothes, outwear and sportswear, finding at times it hard to actually break through the fashion industry. Both Chung and Werbowy had an equally huge impact on the brand’s success and helped it increase in sales tremendously. On the one hand, there’s Werbowy’s androgynous attitude, which surely helped the brand reinvent itself and let the model channel both AG menswear and womenswear proposals, while on the other hand we have what could be regarded as one of the 5 most famous It girls in the world who, last year, brought the button-front schoolgirl skirts, as well as long denim rompers from the Seventies back into fashion.

Chung’s latest partnership with AG Jeans gave the brand so many cool designs to be copied (just take, for instance, the button-front skirt) and helped a lot in increasing product sales, as well as the brand’s fame.

Regarding Werbowy’s departure and Chung’s addition, AG’s director of global communications, Johnathan Crocker told WWD: “Part of [Werbowy’s] brand is that while she can look beautiful and be glammed up in the DVF campaign, she can achieve androgyny with a cool look. Working with the likes of a Daria comes with great expense. We thought of other possibilities. […]There is something about Alexa where women want to be her. She walks this line of being very aspirational and very accessible. That is what we gravitate toward.”

Only time will tell if AG’s decision to focus on a more ‘accessible’ kind of beauty will bear fruit or not. As for Chung, instead, the young talented designer revealed to be “thrilled to be asked back to model the AG Fall ’16 campaign. I guess they missed me as much as I missed them.”

And while further details still remain unrevealed (such as the overall creative vision for the ad campaign or Chung’s budget), we know for sure that the Alexa Chung x AG fall 2016 campaign will be all about denim and, maybe, filled with Seventies inspirations (both regarding the setting and the outfits). Both Chung and AG Jeans have an endless passion for boho-chic ensembles, and we can’t help but bet the iconic duo is not going to stop releasing Seventies-inspired collections any time soon. As for the campaign, AG usually launches its pohotoshoots in April, with the pictures coming out in the August issues of printed magazines. It’s just a matter of time to see the first designs, at this point!

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The Hottest 2016 Swimsuits Are Signed Nasty Gal!

Fashion

Nasty Gal is once again here to delight us with its summer 2016 swimwear line, which cheerfully takes ussurfing the USA in California and then sunbathing for hours in Florida. Launched just in time for the Spring Break, the many swimsuits signed Nasty Gal embrace some of the coolest summer 2016 swimwear trends, both in designs and colors. The collection is also relatively affordable, and features various accompanying accessories that will surely come in handy while chilling and sunbathing on the beach.

Nasty Gal Summer 2016 Swimwear

Nasty Gal’s 2016 swimsuit line greatly varies in colors and prints, as it focuses both on solid-colored proposals and on botanical and geometrical patterns that could instantly cheer anyone up. Although focusing more on whites, blacks and overall dark tones (at times with shimmering finishes and at times opaque), the collection also features delicate combination of pastel colors that are nothing but a pure pleasure to watch. Nude hues are to be found too, as they skillfully play with optical effects and look like bare skin. It’s however with the silhouettes and lines that Nasty Gal plays the most, letting most of its proposals get dynamically and geometrically cut and laced up, consequently enhancing different body shapes.

The first thing one may notice while browsing through the proposals to find a new swimsuit is that Nasty Gal dedicated a large section to single piece designs, which actually are always desirable pieces to own as they let your entire body soak up the warm sunrays getting the perfect tan. To spice things up, Nasty Gal also brings in designs with deep V-necklines and/or with quirky nude-toned see-through inserts, giving summer the sexiest turn (for now). The super plunging V-neckline will be a recurring motif in 2016, so no wonder it got translated to the bikini proposals as well. While the necklines go deeper, however, the bottoms get higher, meaning that those who are obsessed with retro-style high-waist bikini bottoms can finally rejoice and have something cool to sport to the seaside.

Nasty Gal Summer 2016 Swimwear

As the lookbook images show, Nasty Gal firmly believes that trends are meant to be intertwined with one another, and shows us how to do it by combining cutouts with high-waist bottoms, lace-up one-piece swimsuits and even high-neck crop tops with sheer fabrics, proving us fashion is indeed versatile this year. The brand couldn’t exempt itself from delivering ironic pieces too, as proven by the many transparent mesh proposals and the fresh fruit printed bikinis that will instantly make you hear Lana Del Rey sing ‘summertime sadness’ in the background.

Nasty Gal Summer 2016 Swimwear

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Issey Miyake Fall 2016 RTW Channels Op-Art Prints

Fashion

Technology-driven proposals and a solid never-ending passion for experimenting with different colors and shapes… Yoshiyuki Miyamae confirms once again Issey Miyake’s iconic legacy is in good hands as long as he’s the creative director. Unveiled at Paris Fashion Week, theIssey Miyake fall/winter 2016-2017 ready-to-wear collection is designed for all the different kinds of people one could ever think of, from those who like wearing casual-chic clothes to those who are not afraid to sport dramatic billowy designs at the office. As usual, however, all the proposals have been created in Issey Miyake’s state of mind, who was a man that liked to conceptualize both the body and the clothes (and probably does, since the Japanese fashion designer is luckily still alive).

Issey Miyake Fall/ Winter 2016-2017 RTW - Paris Fashion Week

Since taking the helm at Issey Miyake, Miyamae has managed to give his own unique style vision to the house, especially to the iconic ‘one piece of cloth’ concept, always creating looks that could perfectly fit not only the bodies of those wearing them, but also the external environment. Issey Miyake’s signature Feng Shui approach to fashion is what made the label so revolutionary since the beginning, as it makes its own shows part of a whole world of art rather than a mere world of fashion.

Assembling and then disassembling most of his quirky designs, Miyamae put a lot of emphasis on the materials too, denoting that the long creative process is still the label’s prerogative. Miyamae seems to have carefully studied each one of the threads, fabrics, shapes and colors that his collection is made of, leaving absolutely nothing to appear here by chance. He, of course, intertwined technology with traditions too, as the vast majority of the Issey Miyake fall 2016 ready-to-wear designs has been dyed and weaved traditionally.

The first thing one may notice while approaching the lineup is Miyamae’s astounding color palette, with shades dynamically combined with color-blocking motifs that will make anyone easily stand out of the crowd. Although mainly focusing on elliptical and optical illusion patterns, Miyamae took the chance to explore more geometrical motifs, using their sharp lines to further embellish the less deconstructed proposals. The collection’s many optical prints also give the lineup a more haute couture turn, enhanced herein by the 3D illusion the fluid stripes create.

Origami-inspired gowns with loads of pleats are nothing but a pure pleasure to watch, with their jaw-dropping intricate motifs that will make anyone wonder how Miyamae managed to actually put them together. Those who are hopelessly devoted to Issey Miyake will be more than happy to try the most dramatic pieces at least once in a lifetime, while those who love him but are looking for some more low-profile pieces that could however still exude the designer’s true essence, should definitely think about the collection’s closing looks, which seem to be part of a naturalistic fairy tale (and will make you look like a modern time Japanese version of the Queen of Heart, which is never a bad idea!).

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Paris Airport to showcase their travelling fashionistas at photography exhibition

Fashion

Paris Airport photography exhibition


The exhibition will features pictures by photographer Jonathan Paciullo, who over the last three months have been snapping at the thousands of passengers at the airport every day. Paciullo, is known for his street fashion image bank, called ‘www.FrenchyStyle.com’, has extensive experience covering some of the biggest Fashion Weeks, including those in New York, London, Milan, and Paris.

His pictures here will include hipsters, serious fashionistas, people from around the world in their traditional outfits and your regular Joe in his everyday jeans. Pictures include large-scale photographs of 27 subjects and can be viewed at Charles de Gaulle Airport’s nine terminals until March 19. The exhibition is also up for viewing at the Paris City Hall, since March 1, 2016. The airport will also screen the film “Fashion Loves Paris”, that showcases Paris’ expertise in fashion and handicrafts, on screens at the baggage reclaim area. The airport wants to immerse everyone who passes through their doors, what fashion means to the city, especially during Fashion Week.

For someone who loves the elegance that came with travelling back in the day, we love travelers who take their #airportstyle seriously. If this exhibition will encourage passengers to leave their sweats at home, we say keep the exhibition on all-year-round. Tell us your airport style!

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KENDALL JENNER & GIGI HADID (KENGI) NEW HAIR COLORS AT BALMAIN PARIS FASHION WEEK SHOW

Fashion

The duo fashion icon – Kendall Jenner & Gigi Hadid changed their hair color while attending the Paris Fashion Week Show for Balmain. The duo KenGi shared the recent photos of their new hair at Instagram.

Kendall Jenner & Gigi Hadid (KenGi) New Hair Colors at Balmain Paris Fashion Week Show (002)

Image: instagram.com/kendalljenner kendalljenner#KenGi swap — post @balmain

Kendall Jenner & Gigi Hadid (KenGi) New Hair Colors at Balmain Paris Fashion Week Show (001)

Image: instagram.com/balmain balmainBACKSTAGE at the #BALMAINFW16 show Picture by @KevinTachman #BALMAINARMY #INSTASHOOTFW16

As Reported at Instyle.com the dynamic duo that is Kendall Jenner and Gigi Hadid—or KenGi, if you’re down—went so far as to swap hair colors at the Paris Fashion Week show for Balmain. Of course, the supermodels looked nothing short of fabulous in their new hues (big surprise, we know).

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Dior Heads To Blenheim Palace To Stage Cruise 2017 Show

Fashion

Raf Simons had a lot to offer Dior. As creative director, he gave a new purpose to the brand’s standardly pretty clothes, and brought about a modern edge that had been lacking, which inevitably brought about an increase in revenue. When he announced he was leaving last year, much to the disappointment of many involved, we were left waiting in anticipation to see who would be the next person tossed into the position. Unfortunately, that has not yet been released. But until that is well and decided, the location for the next cruise show, which will be designed by whoever is next appointed to Simons’ now-open seat, is a tidbit of information that has us waiting eagerly.

Dior Heads To Blenheim Palace To Stage Cruise 2017 Show

So Dior decided it will be heading back to the Blenheim Palace, located in Oxfordshire, England to stage its Cruise 2017 show. This location is made notable by being Winston Churchill’s place of birth, and its status as the primary place of residence for the Duke of Marlborough. This will be the third time Dior presents a show in the palace. The two previous times were in 1954 and 1958, so this revisitation is long overdue. Both times saw Princess Margaret in attendance, making the event much more prestigious.

But a substantial amount has changed for the brand. Just last season, for instance, Dior could be found at the French Riviera under Simons. The clothes presented had the upbeat Simons flair, while still being both progressive and true to Dior’s signature aesthetic. It showed just how much the designers had sunken into his role in the brand. Everything shown was fun and playful, and now with the new location that is expected to switch gears drastically for this new season. And of course, that’s not to say a runway show hosted at the Blenheim palace needs to be a somber affair. There is a certain level of sophistication, however, that will come from a chic eye from whoever designs the line.

This was likely a wise choice for the brand, in terms of sales. The Dior haute couture collection for spring 2016 was designed by Serge Ruffieux and Lucie Meier, the brand’s standard in-house designers, and the response wasn’t too positive. So whoever is uncovered as the next creative director will have to hit the floor running and create a stunning and appropriate collection to present for the brand’s annual cruise line. Here’s to just sitting back and waiting in anticipation as we wait for the unveiling!

Tag: Dior

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